The "Get to Know Her" campaign is a fully integrated effort that allows fans to see the non-basketball sides of their favorite student-athletes via multimedia tools and on-campus functions.
At the Big Ten Tournament this week, fans are encouraged to check out the "Get to Know Her Zone" just to the left of the main staircase in the Entry Pavilion at Conseco Fieldhouse.
The "Get to Know Her Zone" features several activities, including an interactive trivia kiosk, tattoos and a mascot coloring area. Fans can also compare themselves to the tallest and shortest players in the Big Ten and grab cool giveaways, including limited edition trading cards.
Learn more about the program by clicking here.
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