ESPN Regional Television (ERT), Inc., a subsidiary of ESPN, and Meineke Car Care Centers announce a three year title sponsorship deal of the Texas Bowl, beginning for the 2011 event. The Meineke Car Care Bowl of Texas will be played in December on an ESPN network at Reliant Stadium in Houston - home to the NFL's Houston Texans. The annual game will match up the Big 12 versus the Big Ten. In 2010, Illinois beat Baylor 38-14 on Dec. 29 at Reliant Stadium, and with 68,211 fans had its second-highest attended game in bowl history.
FB: Texas Bowl Changes Name to Meineke Car Care Bowl of Texas
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