Big Ten Featured in Highly Rated CBS and ESPN Games

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According to a report in today's Sports Business Daily, Big Ten teams were featured in three of the top-five rated games on ESPN and CBS during the 2011-12 regular season.

The Big Ten Tournament Championship game was CBS's second-highest rated game of the year, while the Wisconsin at Ohio State game was its fourth-highest, and Indiana at Ohio State was fifth.

The Carrier Classic between Michigan State and North Carolina was ESPN's second-highest rated game, followed by Indiana vs. Kentucky and Ohio State vs. Duke.

CBS

TELECAST

DATE

TIME (ET)

RAT.

VIEWERS (000)

North Carolina-Kentucky

12/3

12:00-2:06pm

2.0

3,070

Ohio State-Michigan State

3/4

4:31-6:36pm

2.0

3,065

Missouri-Kansas

2/25

4:19-6:35pm

1.9

2,939

Wisconsin-Ohio State

2/26

4:19-6:09pm

1.8

2,895

Indiana-Ohio State

1/15

4:35-6:34pm

1.9

2,881


ESPN

TELECAST

DATE

TIME (ET)

RAT.

VIEWERS (000)

North Carolina-Duke

3/3

6:54-9:07pm

2.7

4,247

Carrier Classic:
North Carolina-Michigan State

11/11

7:00-9:47pm

2.4

3,859

Kentucky-Indiana

12/10

5:24-7:34pm

2.3

3,585

Duke-Ohio State

11/29

9:37-11:35pm

2.3

3,422

Duke-North Carolina

2/8

9:14-11:18pm

2.2

3,121


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