On August 19, the Big Ten and USA Football announced a partnership to advance player safety through USA Football's Heads Up Football program. The Big Ten and USA Football produced public service announcements (PSAs) featuring each of the conference's head football coaches to voice the importance of Heads Up Football participation. Video messages will appear throughout the 2013 football on BTN, stadium video boards, conference and member institutions' athletic web sites and usafootball.com. Links to each of the head coach PSAs appear below:
- Michigan State
- Ohio State
- Penn State
Nearly 2,800 youth and high school football programs across the United States representing 600,000 players and 90,000 coaches have committed to the health and safety of their players by adopting Heads Up Football, a new program dedicated to making the game better and safer. Heads Up Football provides coaching education and teaching resources that benefit players, parents and coaches while teaching tackling techniques that take the head out of the game.
Indianapolis-based USA Football is the sport's national governing body, leading the sport's development for youth, high school and other amateur athletes. For more information, visit www.BigTen.org, or www.usafootball.com.