Bob Richards, who won the Big Ten Medal of Honor in 1947, became the first athlete to be pictured on the front of a Wheaties cereal box. He is the only two-time Olympic gold medalist in the pole vault (1952, 1956), and won bronze in 1948. He won the 1951 Sullivan Award as America's top amateur athlete. Richards, an ordained minister, ran for president in 1984 on the ticket of the conservative Populist Party ticket. He also had four sons who became top pole vaulters.