Big Ten Network Sets Senior Staff
May 8, 2007
Big Ten Network President Mark Silverman today announced the final senior members of his management team, as Michael Feller, Erin Harvego and Roy Seinfeld will oversee programming, marketing and advertising sales for the Big Ten conference programming service.
Feller assumes the role of vice president of programming; Harvego becomes vice president of marketing; and Seinfeld will oversee advertising sales as vice president of that unit. All will be based in Chicago and report to Silverman. The three round out the leadership team of Leon Schweir, executive producer, and Elizabeth Conlisk, vice president of communications, whose appointments were announced earlier this year. Schweir and Conlisk also report to Silverman.
Feller joins the Big Ten Network after spending nearly a decade helping to build Fox's FSN programming service and the 19 owned-and-operated regional sports networks that now support it. He is one of a small contingent of executives to have joined Fox when it had few sports properties and has since grown to become one of the nation's most influential providers of sports programming to television, broadband and other platforms.
A 10-year veteran of FSN, Feller most recently served as vice president of programming, developing current and long-term national programming strategies and analyzing original programming concepts. His previous positions at FSN include director of programming, manager of programming and manager of scheduling, where he was involved with regional scheduling, affiliate sales and production.
Harvego comes to the Big Ten Network after serving as the director of marketing and promotion for Rainbow Sports Networks in New York, a subsidiary of Cablevision. Her responsibilities included oversight of integrated sales and marketing campaigns, consumer marketing, on-air promotions, multi-platform marketing, communications and brand development for Rainbow's several regional sports services.
Specializing in e-commerce and interactive sales, Seinfeld joins the Big Ten Network after serving as the senior vice president of sales at W3I.com, an interactive marketing services company. From 2001 to 2005, he was the president of FanBuzz, a Minnesota-based electronic commerce and catalogue solutions provider. During his tenure, the company experienced annual sales of more than $35 million and served major sports clients such as ESPN, the National Hockey League, the Boston Celtics and the Chicago Bulls, among others. Before that, Seinfeld held senior sales positions with ValueVision Media, FSN New York and Turner Entertainment Networks.
About the Big Ten Network: Launching this August, the Big Ten Network is dedicated to covering the Big Ten Conference and its 11 member institutions. The Big Ten Network will provide unprecedented access to an extensive schedule of conference sports events and shows; original programs in academics, the arts and sciences; campus activities; and associated personalities. Sports programming will include live coverage of more major men's and women's events than ever before, along with news, highlights and analysis, all complemented by hours of university-produced campus programming. The network is available to all cable and satellite carriers and television distributors nationwide, with most programs offered in stunning high-definition television (HDTV). The Big Ten Network is a 20-year partnership between the Big Ten Conference and Fox Cable Networks. For more information regarding the Big Ten Network, visit www.BigTenNetwork.com.