The Principal Financial Group is an Official Partner of the Big Ten Conference
Aug. 9, 2012
College football season is right around the corner and the Principal Financial Group is kicking off a new partnership with the Big Ten Conference. The Principal announces it is an official partner of the Big Ten Conference through the 2014 season.
“Partnering with a premier collegiate conference is an exciting opportunity for The Principal to connect with one of the largest, most passionate and loyal fan bases in the country,” said Mary O’Keefe, senior vice president and chief marketing officer, The Principal.
As part of the new partnership, negotiated by rEvolution, The Principal’s collegiate sports marketing agency of record since 2009, The Principal will have a presence at both the Big Ten Championships in football and basketball, as well as select Olympic sports at the collegiate level. In addition, its digital footprint will expand through the Big Ten Digital Network of sites and a new Big Ten-themed microsite on Principal.com.
Beginning today and throughout the 2012 Big Ten football season, fans can register to win a trip for two to the Big Ten Football Championship at https://big10.principal.com/. The grand prize winner will receive two tickets to the championship game, a round trip flight, hotel stay for two nights and an exclusive Big Ten gift bag. The Big Ten Football Championship takes place in Indianapolis, Ind. at Lucas Stadium on December 1, 2012.
For complete details on Principal Financial Group and the Big Ten Conference partnership visit https://big10.principal.com/. For more news and insights from The Principal, connect with us on Twitter at http://twitter.com/ThePrincipal.
About the Principal Financial Group
About the Big Ten Conference