Big Ten Conference Unveils New Public Service Announcements
Aug. 27, 2008
Park Ridge, Ill.--On August 30, the Big Ten Conference will debut a new series of television public service announcements (PSA) themed Big Life. Big Stage. Big Ten. The PSAs feature prominent alumni and current and former Big Ten student-athletes and will appear during Big Ten athletic events throughout the academic year on ABC, CBS, ESPN and the Big Ten Network.
The PSAs incorporate prominent alumni and current Big Ten student-athletes to underscore the balance of the conference's future orientation, along with its strong 100-plus year history and tradition of competitive intercollegiate athletic programs.
The first series of three PSAs, entitled Find Your Voice, issues a "call to action" that encourages all members of the Big Ten community to find their voice no matter their chosen path. The PSAs illustrate that Big Ten alumni make a big impact on life's biggest stages.
The PSAs feature one prominent alum from each institution who is recognized for notable accomplishments in his or her field and is considered inspirational to many generations. The combination of alumni in each spot highlights the extensiveness of Big Ten alumni accomplishments across a wide range of industries.
Featured in the compelling PSAs are the following Big Ten alumni: filmmaker Ang Lee (Illinois), television journalist Jane Pauley (Indiana), playwright Tennessee Williams (Iowa), former United States President Gerald Ford (Michigan), Basketball Hall of Famer Earvin "Magic" Johnson (Michigan State), 1980 USA Hockey head coach Herb Brooks (Minnesota), sports journalist Michael Wilbon (Northwestern), Olympian and humanitarian Jesse Owens (Ohio State), photojournalist Steve McCurry (Penn State), astronaut Neil Armstrong (Purdue) and former U.S. Trade Representative, Ambassador Charlene Barshefsky (Wisconsin).
The second series of PSAs under the Big Life. Big Stage. Big Ten. theme is titled I Will and features children from all over the country, united by their aspirations to possess the attributes of Big Ten alumni who are current NFL stars, as well as their desire to play on the "Big Stage" of Big Ten football.
The I Will series also includes 11 customized PSAs--one for each institution. These aspirational spots show five current Big Ten football players from each institution in authentic settings noting their desires to possess the positive attributes of the NFL stars that have preceded them at their university. These PSAs will air on the Big Ten Network. The complete list of student-athletes featured appears at the end of this release.
The final and most extensive series of PSAs is entitled Faces of the Big Ten. Approximately 150 original spots featuring current student-athletes from various sports will air only on the Big Ten Network. The series of PSAs offers insight into the lives and personalities of Big Ten student-athletes as they share their unique stories in a style that is personal. The first 11 of the installation will begin airing by September 6, with the balance phased in throughout the academic year.
The Big Life. Big Stage. Big Ten. initiative will also include men's and women's basketball PSAs which will air later this fall.
The Big Life. Big Stage. Big Ten. PSAs were produced by Chicago-based TeamWorks Media, a sports and entertainment content company. This marks the seventh consecutive year that TeamWorks Media has created PSAs in partnership with the Big Ten Conference.
All facets of the Big Life. Big Stage. Big Ten. PSAs are available for viewing on the official conference website - www.bigten.org.
Jesse OwensTM by CMG Worldwide, Inc. / www.JesseOwens.com