Big Ten Announces Public Service Campaigns for 2010-11
Sept. 1, 2010
Park Ridge, Ill. – On Thursday, Sept. 2, the Big Ten Conference will unveil three public service campaigns for the upcoming academic year. “Impact the World” will make its debut, while “Big Ten Fan Camp” returns for a second season, and “Faces of the Big Ten” gets a facelift in its third year. All three PSAs fall under the “Big Life. Big Stage. Big Ten.” theme introduced in the fall of 2008. The theme speaks to the breadth, visibility and impact of the Big Ten across all aspects of life and sport.
The “Impact the World” campaign highlights an impressive list of accomplishments by Big Ten alumni, ranging from life-altering to pop culture phenomenon. The spot also challenges Big Ten fans to find ways in which they can impact their own worlds. A corresponding web page, www.bigten.org/impacttheworld, which will launch on Thursday, Sept., 2, provides more information on those achievements and the people behind them. The campaign brings together these accomplishments, crossing business, technology, the arts, science, pop culture and athletics, using kinetic typography, motion graphics and 3D animation. “Impact the World” is a two-year campaign that will run through the 2010-11 and 2011-12 academic years with new accomplishments introduced in year two. The campaign will appear on ABC, CBS, the ESPN family of networks and the Big Ten Network. A partial list of alumni accomplishments that will be featured over the life of the campaign can be found by clicking the link at the top of this story.
“Big Ten Fan Camp” has been expanded from last year’s campaign to include one 30-second spot representing all Big Ten schools as well as one 15-second PSA for each institution. Each PSA is comprised of one or more camp scenes, with each providing a whimsical take on Big Ten traditions. This year’s “Fan Camp” spots feature camp counselors Antwaan Randle El (Indiana), Shonn Greene (Iowa) and LaMarr Woodley (Michigan), as well as special cameos by Wisconsin head coach Bret Bielema and mascot Bucky Badger and Michigan State mascot Sparty.
In addition, the conference will continue the interactive website www.bigtenfancamp.com. The site will feature the 12 “Fan Camp” PSAs, a contest and multiple fan sweepstakes. Fans have the chance to win a trip for two to the 2011 Rose Bowl Game by answering, in 200 words or less, who they believe would be the “ultimate camp counselor” and why. Fans can also fill out a Big Ten Fan Camp sweepstakes entry form once each day for a chance to win a trip to the Capital One Bowl, Outback Bowl, Gator Bowl, Insight Bowl, Texas Bowl, Dallas Football Classic or Little Caesars Pizza Bowl. The “Big Ten Fan Camp” PSAs will appear throughout the 2010 football season on ABC, the ESPN family of networks and the Big Ten Network.
Eight student-athletes from each school will be featured in the 2010-11 “Faces of the Big Ten” PSAs which feature a new look in their third year. Student-athletes were filmed in a campus setting this year while sharing their own unique stories. The 30-second “Faces of the Big Ten” PSAs will be shown throughout the year on the Big Ten Network.
The “Big Ten Fan Camp” and “Impact the World” PSAs, as well as new editions to the “Faces of the Big Ten” campaign, can be found through the conference website, www.bigten.org, and on the conference’s YouTube page, www.youtube.com/bigtenconference.
The “Impact the World,” “Big Ten Fan Camp” and “Faces of the Big Ten” PSAs and websites were created and produced by Chicago-based TeamWorks Media, a sports and entertainment content company. This marks the eighth consecutive year that TeamWorks Media has created PSAs in partnership with the Big Ten Conference.