CHICAGO, Ill. - The Big Ten Conference and Big Ten Network announced a multi-year agreement naming SoFi as the presenting sponsor of the Big Ten Men's Basketball Tournament. SoFi, a modern finance company taking an unprecedented approach to lending and wealth management, will not only be the on-site tournament sponsor, but also present the on-air coverage of all 10 tournament games televised on BTN.
"SoFi is all about fostering and rewarding the ambition of its members, and we see those same values reflected in Big Ten athletics," said Margi Brown, VP of Marketing and Media at SoFi. "The men's basketball tournament provides unforgettable moments every year of young student-athletes striving for greatness, and we're proud to be the presenting sponsor as well as a corporate partner of the conference."
The 2018 Big Ten Men's Basketball Tournament presented by SoFi begins on Wednesday, Feb. 28, in New York City's Madison Square Garden. SoFi will also sponsor future Big Ten Men's Basketball Tournaments, currently scheduled to rotate between Chicago and Indianapolis. As the presenting sponsor, SoFi will have an expansive on-site presence at the event, including courtside signage and logo placement throughout the venue in addition to concourse activation. Additionally, SoFi will be incorporated into portions of BTN's basketball tournament advertising throughout New York City.
"This type of partnership delivers multiple points of access and puts SoFi in a position to connect with both Big Ten fans and alumni through a comprehensive approach," said Jim Reeder, vice president of sales at Big Ten Network. "In addition to utilizing BTN's linear and digital platforms, SoFi will now be on-site at a championship event with the added ability to promote their brand on campus. In the current media environment, that type of scalable solution can make all of the difference."
In addition to being the tournament sponsor, SoFi also became official corporate partner of the Big Ten Conference last year alongside other top brands such as Gatorade, Shell, State Farm® and T-Mobile.
SoFi is a new kind of finance company taking a radical approach to lending, wealth management and insurance. From unprecedented products and tools to faster service and open conversations, we're all about helping our members get ahead and find success. Whether they're looking to buy a home, save money on student loans, ascend in their careers, or invest in the future, the SoFi community works to empower our members to accomplish the goals they set and achieve financial greatness as a result. For more information, visit SoFi.com.
About the Big Ten Conference
The Big Ten Conference is an association of world-class universities whose member institutions share a common mission of research, graduate, professional and undergraduate teaching and public service. Founded in 1896, the Big Ten has sustained a comprehensive set of shared practices and policies that enforce the priority of academics in the lives of students competing in intercollegiate athletics and emphasize the values of integrity, fairness and competitiveness. The broad-based programs of the 14 Big Ten institutions will provide over $200 million in direct financial support to more than 9,500 students for more than 11,000 participation opportunities on 350 teams in 42 different sports. The Big Ten sponsors 28 official conference sports, 14 for men and 14 for women, including the addition of men's ice hockey and men's and women's lacrosse since 2013. For more information, visit www.bigten.org.
A joint venture between the Big Ten Conference and Fox Networks, BTN is the first internationally distributed network dedicated to covering one of the premier collegiate conferences in the country. With more than 1,500 events across all platforms, the 24/7 network is the ultimate destination for Big Ten fans and alumni across the country, allowing them to see their favorite teams, regardless of where they live. BTN2Go is the digital extension of the Big Ten Network, delivering live games and on-demand programming to Big Ten Network customers via the web, smartphones, and tablets. Events include football, men's and women's basketball games; dozens of Big Ten Olympic sports and championship events; studio shows; and classic games. Original programming highlights activities and accomplishments of some of the nation's finest universities. The groundbreaking Student U initiative provides real-world experience for students interested in careers in sports television. The network is in more than 60 million homes across the United States and Canada, including carriage by all the major video distributors, such as DIRECTV, DISH, Verizon FiOS, AT&T U-Verse, Charter Communications, Comcast Xfinity, Time Warner Cable, Cablevision, Cox Communications, Mediacom, RCN, WOW!, and approximately 300 additional video providers across North America. For additional information, go to www.btn.com.