Branding and Academic Initiatives Announced for 2008-12 Big Ten Basketball Tournaments in Indianapolis
Oct. 25, 2007
The 11 universities of the Big Ten Conference will converge on Indianapolis in March for the Big Ten Men's and Women's Basketball Tournaments and the city is preparing a celebration to properly welcome participants and fans. The tournaments will call Indianapolis and Conseco Fieldhouse home from 2008 through 2012 in an agreement reached in June of 2006.
In addition to the 2008-12 tournaments, the next five years will feature additional academic opportunities for Big Ten students and alumni, including the Big Ten Conference Career Expo presented by the Big Ten Network, and the Big Ten Conference Wayne Duke Postgraduate Award presented by the Indianapolis Big Ten Community Partnership. A new branding campaign will be supported by décor elements for the duration of the five-year agreement.
"The City of Indianapolis hosts world-class sporting events in a world-class manner," said Jack Swarbrick, co-chair of the 2008-12 Big Ten Basketball Tournaments Local Organizing Committee. "This is not just one of the country's great sporting events; it is an opportunity to celebrate 11 of America's best academic institutions. That is why new programs such as the Big Ten Conference Career Expo and Wayne Duke Postgraduate Award have been added."
The Big Ten and Indianapolis will also continue many of the complementary events and programs held in conjunction with previous Big Ten Basketball Tournaments (Men's: 2002, 2004 and 2006; Women's: 1995-2000 and 2002-07). These events include the Big Ten Women's Basketball Middle School Curriculum Program, Girls Basketball Clinic, Big Ten Restaurant Pairings, and Championship Game Pep Rallies.
"The Big Ten Conference Career Expo and the Wayne Duke Postgraduate Award are excellent examples of how the city of Indianapolis has embraced the celebration of Big Ten basketball," said Big Ten Commissioner James E. Delany. "We are excited to return to a great facility like Conseco Fieldhouse for the Big Ten Men's and Women's Basketball Tournaments over the next five years. In addition, these innovative programs will help highlight our outstanding academic institutions and the exceptional students on our campuses."
The Branding Initiative of the 2008-12 Big Ten Basketball Tournaments
The Big Ten and Indianapolis have unveiled a new logo and comprehensive décor plan for the 2008-12 Big Ten Basketball Tournaments. Created by Indianapolis branding and design firm Bradley and Montgomery, the event logo and look incorporates the 11 pennants of the Big Ten universities into a pennant wheel. The logo also includes a graphic basketball net.
"Instead of a generic basketball treatment, we wanted the event logo, the use of color and the décor elements to represent all the schools of the Big Ten. Their colors. Their spirit. Our inspiration came from the wall of color and school spirit that can be found in the student sections and sold-out arenas of the Big Ten throughout the regular season," said Mike Karnuta of Bradley and Montgomery. "With these events coming to Indianapolis for the next five years, we wanted to create a logo and brand identity for the event that will be iconic, eagerly anticipated and recognizable as fans cheer on their favorite team each year during the excitement and drama of tournament week."
Indianapolis-based Sport Graphics will continue to provide printing and décor services related to the Big Ten Basketball Tournaments.
The Big Ten Conference Career Expo presented by the Big Ten Network
The Big Ten Conference Career Expo presented by the Big Ten Network promotes the academic excellence of the Big Ten Conference universities, while pairing the talents of Big Ten undergraduates and alumni with the staffing needs of some of the country's most prestigious companies.
The Big Ten Conference Career Expo is slated for Friday, March 14 at Indianapolis' Union Station. The Expo is open exclusively to students currently attending or alumni of a Big Ten Conference university. The event will feature 100 companies (including the 11 Big Ten universities) with a focus on marketing, media and sports-related industries while still allowing for participation by traditional companies of national stature and/or importance to the Big Ten universities.
Companies are being solicited on an invitation-only basis. Those approached will be companies that traditionally do not have a presence as on-campus recruiters or at campus job fairs.
In addition to the 11 Big Ten universities and presenting sponsor Big Ten Network, Eli Lilly & Company (gold sponsor) and WellPoint (silver sponsor) have already committed to support the 2008 event.
Big Ten students and alumni should visit http://www.bigtencareerexpo.com/ to register.
The Big Ten Conference Wayne Duke Postgraduate Award presented by the Indianapolis Big Ten Community Partnership
In recognition of the Big Ten's leadership in fully integrating athletics into the academic mission of its member institutions, the Indianapolis Big Ten Community Partnership has initiated the Wayne Duke Postgraduate Award.
The Wayne Duke Postgraduate Award is named for the former Big Ten Conference commissioner who served from 1971-89. While leading the Big Ten, Duke spent much of his time working to improve academic standards and graduation rates for student-athletes.
The Award is an annual scholarship recognizing one male and one female Big Ten senior student-athlete pursuing a postgraduate degree for achievements in academics, athletics, civic service, and leadership. Each Big Ten institution may nominate one male and one female student-athlete. For 2008, each Award is $2,500. The Indianapolis Big Ten Community Partnership will present the Awards during the championship game of the 2008 Big Ten Men's Basketball Tournament at Conseco Fieldhouse.
The Award is made possible by donations from local corporations and individuals supporting collegiate student-athletes.
The 2008 Big Ten Men's & Women's Basketball Tournaments
Legendary Conseco Fieldhouse will host both tournaments, with the women beginning 2008 action March 6-9 before the men crown a champion March 13-16. Tournament brackets, game times and television broadcast information will be released at Big Ten Basketball Media Day on Sunday, Oct. 28 in Chicago.