College Football Playoff Foundation, Big Ten Partner to Support New York City Literacy Initiative

June 29, 2017

The Big Ten Conference and the College Football Playoff (CFP) Foundation today announced a partnership with Literacy Inc. (LINC) to support the Reading Everywhere Month program in New York City. The initiative kicks off this morning in Brooklyn, where LINC will host the first of six community literacy fairs in neighborhoods of focus during July in order to promote summer reading.

The activation marks the fourth educational initiative that the Big Ten and the CFP Foundation have partnered on during the 2016-17 academic year. Previous projects were undertaken in Chicago, Indianapolis and Washington, D.C.

“The CFP Foundation and Big Ten partnership continues to make a lasting impact across the nation,” said CFP Foundation Executive Director Britton Banowsky. “LINC is attacking the issue of literacy at the grass roots level, and this partnership will help bridge the opportunity gap for children in these neighborhoods.”

LINC’s Comprehensive Literacy Model provides interconnected programming designed to mobilize existing resources in the neighborhood in order to deliver reading opportunities for children. The combination of three program areas - Reading Buddies, Parent Engagement, and Reading Everywhere Programs - emphasize and reinforce the importance of bringing literacy home and create a sustainable culture around reading.

“We are pleased to announce a partnership with LINC and the CFP Foundation to help promote early childhood literacy in New York City,” Big Ten Commissioner James E. Delany said. “As we endeavor to actively live in two regions of the country, we embrace the opportunity to work with a leader in the community to address an issue that impacts so many young children across the five boroughs.”

As part of this program, the conference was also able to provide 50 tickets to LINC for Super Saturday – College Hoops and Hockey Doubleheader at Madison Square Garden on January 28, 2017, which were used by students, parents and teachers in the program.

In April 2017, the Big Ten Conference and the CFP Foundation jointly announced a partnership to enhance the conference’s SCORE (Success Comes Out of Reading Everyday) Program at the Genevieve Melody STEM Elementary School in Chicago. 

In March 2017, the Big Ten and CFP Foundation made a donation to the Jessie LaSalle-Backus Education Campus in Washington, D.C., which was used to emphasize the importance of improving early childhood literacy for students. Students from the school were also welcomed to a game at the Big Ten Men’s Basketball Tournament at the Verizon Center.

In November 2016, the Big Ten and CFP Foundation teamed up to introduce the funding of educational initiatives in the state of Indiana. Through that activation, the CFP Foundation and Big Ten, in conjunction with the CFP Foundation’s primary platform Extra Yard for Teachers, recognized 10 teachers at the 2016 Big Ten Football Championship Game in Indianapolis, while providing funds to enhance educational efforts in those teachers’ respective classrooms and schools.

About the Big Ten Conference
The Big Ten Conference is an association of world-class universities whose member institutions share a common mission of research, graduate, professional and undergraduate teaching and public service. Founded in 1896, the Big Ten has sustained a comprehensive set of shared practices and policies that enforce the priority of academics in the lives of students competing in intercollegiate athletics and emphasize the values of integrity, fairness and competitiveness. The broad-based programs of the 14 Big Ten institutions will provide over $200 million in direct financial support to more than 9,500 students for more than 11,000 participation opportunities on 350 teams in 42 different sports. The Big Ten sponsors 28 official conference sports, 14 for men and 14 for women, including the addition of men’s ice hockey and men’s and women’s lacrosse since 2013. For more information, visit

About the College Football Playoff Foundation and Extra Yard for Teachers
The College Football Playoff (CFP) Foundation is the charitable arm of the College Football Playoff and supports education and teachers across the country. The CFP Foundation creates multiple partnerships to execute its initiatives and support positive educational outcomes. The Foundation’s primary philanthropic initiative, Extra Yard for Teachers (EYFT), elevates the teaching profession by inspiring and empowering quality teachers through the development and implementation of programs in three key focus areas: direct provision of resources, teacher recognition, and professional development training.