College Football Playoff Foundation, Big Ten Partner to Support New York City Literacy Initiative
June 29, 2017
The Big Ten Conference and the College Football Playoff (CFP) Foundation today announced a partnership with Literacy Inc. (LINC) to support the Reading Everywhere Month program in New York City. The initiative kicks off this morning in Brooklyn, where LINC will host the first of six community literacy fairs in neighborhoods of focus during July in order to promote summer reading.
The activation marks the fourth educational initiative that the Big Ten and the CFP Foundation have partnered on during the 2016-17 academic year. Previous projects were undertaken in Chicago, Indianapolis and Washington, D.C.
“The CFP Foundation and Big Ten partnership continues to make a lasting impact across the nation,” said CFP Foundation Executive Director Britton Banowsky. “LINC is attacking the issue of literacy at the grass roots level, and this partnership will help bridge the opportunity gap for children in these neighborhoods.”
LINC’s Comprehensive Literacy Model provides interconnected programming designed to mobilize existing resources in the neighborhood in order to deliver reading opportunities for children. The combination of three program areas - Reading Buddies, Parent Engagement, and Reading Everywhere Programs - emphasize and reinforce the importance of bringing literacy home and create a sustainable culture around reading.
“We are pleased to announce a partnership with LINC and the CFP Foundation to help promote early childhood literacy in New York City,” Big Ten Commissioner James E. Delany said. “As we endeavor to actively live in two regions of the country, we embrace the opportunity to work with a leader in the community to address an issue that impacts so many young children across the five boroughs.”
As part of this program, the conference was also able to provide 50 tickets to LINC for Super Saturday – College Hoops and Hockey Doubleheader at Madison Square Garden on January 28, 2017, which were used by students, parents and teachers in the program.
In April 2017, the Big Ten Conference and the CFP Foundation jointly announced a partnership to enhance the conference’s SCORE (Success Comes Out of Reading Everyday) Program at the Genevieve Melody STEM Elementary School in Chicago.
In March 2017, the Big Ten and CFP Foundation made a donation to the Jessie LaSalle-Backus Education Campus in Washington, D.C., which was used to emphasize the importance of improving early childhood literacy for students. Students from the school were also welcomed to a game at the Big Ten Men’s Basketball Tournament at the Verizon Center.
In November 2016, the Big Ten and CFP Foundation teamed up to introduce the funding of educational initiatives in the state of Indiana. Through that activation, the CFP Foundation and Big Ten, in conjunction with the CFP Foundation’s primary platform Extra Yard for Teachers, recognized 10 teachers at the 2016 Big Ten Football Championship Game in Indianapolis, while providing funds to enhance educational efforts in those teachers’ respective classrooms and schools.
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