Sept. 3, 2009
On Sept. 3, the Big Ten Conference will debut a new series of football public service announcements (PSA) titled "Big Ten Fan Camp," under the "Big Life. Big Stage. Big Ten." theme introduced last fall. The theme speaks to the breadth, visibility and impact of the Big Ten across all aspects of life and sport. The four PSAs will appear during Big Ten athletic events throughout the academic year on ABC, ESPN and the Big Ten Network.
In addition, the conference is unveiling a new interactive website (www.bigtenfancamp.com) on Sept. 5 that will feature the four PSAs, behind-the-scenes footage, fan contests, sweepstakes and a "Campfire Chat" where visitors will be invited to comment on a number of Big Ten football-related topics.
"We are pleased to expand upon the successful Big Life. Big Stage. Big Ten. campaign," said Big Ten Commissioner Jim Delany. "The Big Ten Fan Camp PSAs are a light-hearted way to engage our fans while speaking to qualities of our conference."
Big Ten Fan Camp is a typical summer camp. However, unlike every other camp, this camp has been home to generations of Big Ten football fans who embrace the passion, rivalries, school spirit and traditions of the Big Ten. Each PSA encompasses several authentic "camp" scenes, with each providing a whimsical take on Big Ten traditions.
The PSAs feature Big Ten football greats as Big Ten Fan Camp "staffers," including Michigan's Desmond Howard (1991 Heisman Trophy winner), Ohio State's Archie Griffin (college football's only two-time Heisman Trophy recipient) and Purdue's Drew Brees (three-time NFL Pro Bowl quarterback). Several other fun cameos include Michigan State's mascot, Sparty, and Northwestern head coach Pat Fitzgerald.
Four 30-second PSAs will air during the 2009 football season. The first spot will debut tonight during the Eastern Kentucky at Indiana contest on the Big Ten Network. The full slate of PSAs will begin airing on Saturday, Sept 5, and can also be found online at www.youtube.com/bigtenconference.
The Big Ten Fan Camp PSAs were created and produced by Chicago-based TeamWorks Media, a sports and entertainment content company. The Big Ten Fan Camp website was developed by Nology Interactive, a subsidiary of TeamWorks Media. This marks the eighth consecutive year that TeamWorks Media has created PSAs in partnership with the Big Ten Conference.