Big Ten Conference Promotes Breast Cancer Awareness During 2009 Women's Basketball Tournament

Feb. 18, 2009

INDIANAPOLIS, IND. – The Big Ten Conference will team up with the Pink Ribbon Connection for the “Big Ten Thinks Pink” event as an initiative to raise money and awareness for breast cancer research. The Big Ten Conference will donate a portion of every semifinals ticket purchased for this year’s Big Ten Women’s Basketball Tournament to the Pink Ribbon Connection. The 2009 Big Ten Women’s Basketball Tournament will be held at Conseco Fieldhouse in Indianapolis, March 5-8, with the semifinals taking place on Saturday, March 7.

The Pink Ribbon Connection serves as a single point of contact in central Indiana for information and resources for those with breast cancer. Fans are encouraged to wear pink to the games to raise breast cancer awareness. The Big Ten Conference will also encourage coaches to wear pink clothing and officials to use pink whistles to promote awareness.

Awareness activities throughout the day include an honorary banner in the Clarian Health Entry Pavilion of Conseco Fieldhouse where spectators can post photos and names of those affected by breast cancer. Collection buckets will also be located inside the Clarian Health Entry Pavilion for donations.

Tickets are available at the Conseco Fieldhouse box office, all Ticketmaster outlets, by phone at (317) 239-5151 and online at For more information on Pink Ribbon Connection, visit

The 2009 Big Ten Women’s Basketball Tournament bracket, along with information on travel, lodging, tournament history and more, can be found at and

The Big Ten Conference is an association of 11 world-class universities whose member institutions share a common mission of research, graduate, professional and undergraduate teaching and public service. Founded in 1896, the Big Ten has sustained a comprehensive set of shared practices and policies that enforce the priority of academics in student-athletes’ lives and emphasize the values of integrity, fairness and competitiveness. Big Ten universities provide in excess of $100 million in athletic scholarship aid to more than 8,500 men and women student-athletes who compete for 25 championships, 12 for men and 13 for women. Conference institutions sponsor broad-based athletic programs with more than 270 teams. For more information, visit



Indiana Sports Corporation is the amateur sports champion, stimulating economic growth, inspiring healthy kids, and creating vibrant communities throughout Indiana. Indiana Sports Corp was founded in 1979 as the nation's first sports commission. For more information, visit