Oct. 26, 2008
PARK RIDGE, Ill. – The Big Ten Conference today announced its latest public service effort for women’s basketball. The Get to Know Her campaign is a fully integrated effort that will allow fans to see the non-basketball sides of their favorite student-athletes via multimedia tools and on-campus promotions.
The campaign is funded in-part by the NCAA as part of a grant program that is designed to foster the growth of women’s basketball on NCAA member campuses and within NCAA member conferences. The Big Ten Conference was one of 70 member schools and conferences to submit a proposal in the first round of a three-year pilot program. NCAA staff and representatives from the NCAA women’s basketball marketing consultant firm Hawkeye Sports and Entertainment evaluated the proposals. The Big Ten was selected as one of five conferences to receive grant funding, while 12 institutions were also awarded.
Elements of the Get to Know Her campaign include a fan club, theme nights, a weekly newsletter, Big Ten Network-produced PSAs, video and print feature stories, a Facebook page and fan rewards.
Fans can sign up to be members of the Get to Know Her Club at all Big Ten women’s basketball home games. Fans will receive special rewards for joining the club, while membership privileges include special access, giveaways and insider information on Big Ten women’s basketball.
Fans will also enjoy increased chances to learn about their favorite women’s basketball players through multimedia outlets. Written feature stories will appear on the Big Ten website throughout the conference season, while the Big Ten Network will air features and Get to Know Her PSAs through the duration of the 2008-09 campaign.